Vol. S · The Studio an AI model for strategy work

A model that turns business problems into concepts and prototypes at the speed of AI.

Designed for divergent thinking: it recombines and permutes knowledge across domains, and returns the non-obvious answer.

For planners, strategists & brand owners
who have a business problem before they have a brief.

See the work Bring a problem

Where the model runs.

05 live · updated August 2026

01 / 05 Live · EN

Positioning Sprint

For startups that have to think past the product. Finds the position in the category that nobody has claimed yet.

Open

02 / 05 Live · EN

Pitch Sprint

For agency teams with a pitch in four days and no territory yet. Gives back the first 96 hours.

Open

03 / 05 Live · EN

Competitive Analysis

For brand teams whose category read never leaves the category. Surfaces the substitutes and the buyers already walking.

Open

04 / 05 Live · EN / PT

Innovation Sprint

For innovation teams briefed to find the next thing. Turns a cultural read into three territories worth building.

Open

05 / 05 Live · EN

Problem Definition Sprint

Most of the work is knowing which problem you are solving. This one rebuilds the question before anyone starts answering it.

Open

In development

Brand World Sprint

Also in the pipeline: brand archetypes, messaging architecture, cultural tensions.

Built to order

If the problem isn't on this list, we point the model at yours.

Start a conversation

Writing.

A series on AI & creativity

The next leap in creative AI won't come from a better model. It will come from philosophy.

Schopenhauer, Socrates, the Oblique Strategies of Brian Eno and Peter Schmidt, the impressionists, and a novel written without the letter E.

LinkedIn 02

The Gargoyle x AI

Water pipes, a cathedral of sewage, and the choice we made a century ago to divorce utility from art.

LinkedIn 03

Build worlds, not prompts

Ask an AI for an idea and it answers from this world. This one asks from a different one.

Vol. S · The Founder why I trained it

Twenty-five years inside the positioning decisions at Nike, Guinness, Dove, White Claw.

The same thing kept happening. The product is sharp, the positioning doesn't exist, and nobody builds strategy for that stage: the budget isn't there, the bandwidth isn't there. So teams compete on features until the category swallows them.

For the past year I have been training a model on how that work gets done, and tuning it for the interesting answer.

It is what I wanted in the room at every stage that couldn't afford a strategist.

Thiago Bersou, Founder, Panama Red